AMAZON STRUCTURE
E-commerce business amazon is widely praised for having pioneered web-based customer relations, setting an industry benchmark in market-leading technological infrastructure. The business performance of Amazon may be assessed based on three measures: 1) financial, 2) customer, and 3) internal processes. The size and complexity of Amazon’s structure may be an internal weakness of the corporation that impedes its operation. Secondly, Amazon is at the risk of deteriorating its established brand. Amazon is a significant global brand recognized for many reasons.
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STRATEGIC ANALYSIS
Strategy has paid off well as can be seen from the fact that it is the world’s largest online retailer and has consistently been the leader in the market segments in which it operates. It compiles the ideas, innovations, technological research, partnerships, and, most importantly, the strategies responsible for growing Amazon to such heights.
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LEADERSHIP PRINCIPLES
1. Have a customer obsession
2. Learn and be curious
3. Earn trust
4. Have backbone : Disagree and accept
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