Mass Communication, The Backbone of Public Awareness and Entertainment

ABOUT MASS COMMUMICATION

Mass Communications is usually understood to refer to newspapers, magazines, and books, as well as radio, film and television, and more. They play a vital role in dissemination of knowledge and information, formation of public opinion, national integration and removal of superstition. Due to satellite technology, this serial could even have an audience across countries. They may or may not be from a particular geographical context. Among the fields of endeavour that engage in mass communication are marketing, public relations, and journalism.

Read more: What is mass communication?

FUNCTIONS OF MASS COMMUNICATION

1. SURVEILLANCE- Surveillance helps to bring about awareness through the information to the people all round the clock.

2.ENTERTAINMENT- Media outlets such as People Magazine, TMZ, and entertainment blogs such as Perez Hilton keep us up to date on the daily comings and goings of our favorite celebrities.

3. FUNCTIONALISM- The focus of functionalism is on how mass communication serves society and fails to account for how humans interact with mass communication and construct meanings from messages.

CHARACTERISTICS OF MASS COMMUNICATION

1. LARGE AUDIENCE- Mass communication reaches a vast number of people. Think about the last time you watched a popular TV show or read a trending news article.

2. WIDE RANGE- Wide reach is a fundamental characteristic of mass communication, allowing messages to connect with a vast and diverse audience rapidly.

3. USE OF MODERN TECHNOLOGY- Modern mass communication requires the use of various specialized modern technologies such as a computer, computer network, fax, mobile phones etc.